Event Overview.

Lexus International (LI) wanted to introduce the Lexus Western area dealers and merchandising managers to the first ever Lexus UX by hosting the vehicle’s Chief Engineer, Chika Kako, to do a walk-around of the car at the LA Auto Show. The Western area would likely be the top sellers in the market for this model, so LI wanted to get them excited to sell and answer any questions they had before receiving their inventory.

The event was scheduled during press hours, but it would still be a private event for invited guests only. Toyota/Lexus credentials gained you entry and security was contracted to maintain entry points. The client requested an open bar with light appetizers and wanted the focal point of the event to be the UX.

Ten cocktail rounds were set up throughout the space to utilize the existing display, but the bar and food were kept close to the UX platform in order to have it be central among the guests. Chika Kako gave her hands-on presentation with the help of a teleprompter, followed by a quick note on vehicle marketing strategy from Cooper Eriksen, Lexus VP Of Marketing. The program was rounded out by a Q&A with both Kako and Eriksen before all 75 guests left to attend a follow-up sales event.

Click the link below to see the setup of the LA Auto Show. The walk-around event is shown from 1:00 - 1:10.

Event Details.
$12K budget presented.
50 - 75 ppl from 4-6pm.
Open bar with light apps.
13K+ sq ft of space.

The Results.
Invoiced $12,990.
Engaged attendees. Excited sales team.
Happy clients.